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![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/b5439dce-ccce-450d-9b6d-9f31d7b377a1_rw_1920.jpg?h=fa9664e13e8f4065a243ba6ec311bac1)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/51640d76-eae7-41cf-93e2-92386fa80cd2_rw_1920.jpg?h=c8b846c09c15cfc08dce8ab57f1cbcab)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/81a91078-30d7-4380-b177-660236260cb6_rw_1920.jpg?h=1132ee50acf3fee77602241fd2e06677)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/164a6c40-9214-4c23-9f72-6abc62fa9559_rw_1920.jpg?h=3b6098a2b6d6e6b105bd9a8b854d876c)
As Creative Director for Electric Zoo, I had the honor of directing a very talented international team of designers, producers, makers, and performers to bring New York City's electronic music festival to São Paulo, Brasil.
My responsibilities included the following:
• Logo design
• Art direction for creation of key art used for advertising & promotion
• Graphic design for website and social media graphics
• Creative direction for stage designs and LED content
• Creative direction for site decor, large art pieces, and costumed performers
• Creative direction of merchandise line
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/fd3460b3-5345-4f5e-80cf-f97fdcd3983b_rw_1920.png?h=5b9c1263c9023b28e517d89552888868)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/fc58b07a-a005-49b1-a4ec-1d37f557d5fc_rw_1920.jpg?h=daa211818b99718b214dc4ff4fe72899)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/b00a6d96-707e-46be-b880-54ad4101d092_rw_1920.jpg?h=aea9a141c96a010c5a3779664bf3eb55)
Mockups of animal sculptures to provide direction to sculptors/fabricators:
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/39742842-6393-488a-bdf8-db705c995c6c_rw_1200.jpg?h=e6cd96e125e6bd43e0fa4d3f6bf8d484)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/06e14bf1-e23b-4191-ba7f-cbc6a0ce54cb_rw_1200.jpg?h=f2bd94850597ce5e895072c222e6a91e)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/ea8fd906-0dab-4d94-b964-0ca17bb583a9_rw_1920.jpg?h=f6cbc10fb51377f4ef9242ca1b07e557)
Finished sculptures:
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/52cbf1c5-2805-4473-864c-9411e8f7a9ff_rw_1920.jpg?h=4fa280c6fee86980da5e191b953dd136)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/2c48cd52-43da-4b32-90b5-2f023a689fbf_rw_1920.jpg?h=638e047b688dcc292c5b10318acb8943)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/f8a27468-4ba3-4330-9502-18cf37f57476_rw_1920.jpg?h=8160ccafdc33fbb37ec77ebdc90cccbc)
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/5c4b45e2-517e-4918-ba95-d1a7c3273cdd_rw_1920.jpg?h=82f82c6c02d082130973180de5292df5)
Treehouse Stage area sketch:
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/50f08c08-905c-4496-b06d-14e7bd15b529_rw_1920.png?h=cc61346e0ddba27015953d3513b39798)
Treehouse Stage area completed:
![](https://cdn.myportfolio.com/48d46564ec9ecc1cf1bd497adc00d631/7616268d-0f73-4910-8829-9c4fcdf9bf7f_rw_3840.jpg?h=739e84645c54e5a05a2f7468373ae5ff)
Creative Direction, Art Direction, Graphic Design: Jeff Wright / Recursion Creative
Illustrator: Mike D'Angelo
Additional Graphic Design & Motion Graphics: Boompje Studio
Main Stage Design: 250K
LED Show Content & VJing: Eyesupply
Light Design: André Beekmans / The Art of Light
Original Treehouse Stage Design: Marc Adema / Monox
Treehouse Adaptation for Brasil with live painting on surrounding "trees": Jeff Wright + Thiago Peduti
Brasil Deco Team Lead: Thiago Peduti
Electric Zoo Global Deco Lead: Patty Gutarra
Giraffe & monkey costume designs & performance: Erminio Pinque / Big Nazo
Zebra costume design: Sean Fountain / Wildchild World
Brasil costume performers lead: Juliana Garavatti